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"Emotional" conjoint

The traditional innovation process is staggered, comprising an initial product optimisation followed by messaging evaluation. Typically, product offers may be screened as they are moved from one stage to the other. This not only means more time to...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Amit Dogra, Samy Mardolker, Michael Fox
Company: ORC International Ltd
June 15, 2014
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Citation

Dogra, Mardolker and Fox (2014a, June 15). "Emotional" conjoint. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/-emotional-conjoint